A.Purpose. The purpose of this music video is to promote the artist being Joey Bada$$ and also entertain the audience who would be watching the music video
B.Form
The form of this audio visual denoted is a music video as the visual matches the audio ( Andrew Godwin 1999). The song is Waves by the artist Joey Bada$$ from his debut mix tape named 1999.
C/D Content and Meaning
The location set throughout this video is Brooklyn which therefore means that their is a lot of hip hop style clothing etc. as this area has been heavily influenced by the greats such as Biggie smalls for example, who was a renowned hip-hop legend. There are props also such as a skateboard Joey has, which reflects and connotes his lifestyle through props in some aspects, The lighting connoted throughout the video is mostly high key as it is a very positive and not to aggressive atmosphere, this is mostly because the video is based in an outside area in the day time, but there are however cuts to him on a building, during the night time which would be an example of low key lighting. There are also many close ups of the artist and jump cuts, which reflect and connote his atmosphere as it is cutting to different locations. The sound used is non diegetic as the sound used will of been the official audio used from his mix-tape.
Overall the meaning of this video really connotes the artists overall vibe and his lifestyle in many aspects.
E) The genre denoted of this music video is Hip-Hop.
F) The target audience would mostly be teenagers and young adults as these people are usually interested in the lifestyle rappers promote. The NRS social grade C1 and E, as these people in certain aspects can relate to the struggle the artists appear to talk about, however, lower middle class may also enjoy listening to the music, as this range of people enjoy going to music festivals etc.
A$AP Mob, Trillmatic
A) Purpose. The purpose of this music video is to promote the artists throughout the video and also to entertain the audience watching the video by showing a wide range of visuals etc.
B) Form. The form of this audio visual is a music video as the video matches the audio ( Andrew Godwin 1999) . The track name is Trillmatic, performed by A$AP Mob.
C/D) Content and Meaning
The location set throughout this video is in New York, in a rough looking area, which therefore connotes the clothing that they are wearing throughout the video which is very hip-hop based as this connotes their lifestyle as the clothes worn are baggy etc and throughout the video in general the artists are wearing a lot of fashionable stuff which again connotes the lifestyle as it is very material based in some aspects rap music which means that the artists wan't to show that they have the best style etc. Aggressive hand gestures are also used throughout the video to connote this lifestyle. The lighting is natural as the video is set in the daytime which therefore means that it is high key, although there is a scene where they are inside a very grimy looking building and the lighting denoted is green looking, to connote this feel to the audience. There are many close ups shots of the artists in the video to get across to the audience who they are, and it connotes what they are trying to say/establish throughout the video. There are also low and high angle shots to show off the location which really gives the audience a view of the location from different perspectives, establishing shots are also used to show a panoramic view of the location. Jumps cuts are also a key factor throughout this video as it cuts from various locations to the actual artist and also there are cuts from artist to artist. The jump cuts help to show the different locations that the artist is in by cutting from scene to scene. The sound used is non diegetic as the audio used will of most likely been added after as they will of used the official studio recorded audio.
E) The genre of this music video denoted is Hip-Hop
F) The target audience would most likely be teenagers and young adults as explicit language is used in some places which may be inappropriate for the younger generation. The NRS social grade C1 and E, as these people in certain aspects can relate to the struggle the artists appear to talk about, however, lower middle class may also enjoy listening to the music, as this range of people enjoy going to music festivals etc.
Yungen Ft Sneakbo - Ain't On Nuttin Remix 2 - Stormzy, Bashy,
Angel, Benny Banks, Ghetts, Cashtastic
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A) Purpose. The purpose of this music video is to promote the artist, his lifestyle etc. and also to entertain the audience watching the video, by showcasing a wide range of visuals and different artists throughout the video.
B) Form. The form of this audio visual is a music video as the video matches the audio ( Andrew Godwin 1999) . The Track name is Ain't on nuttin performed by Stormzy, Bashy, Angel, Benny Banks, Ghetts, Cashtastic.
C)The location set throughout this video is London which therefore means that their is a lot of hip hop style clothing connoted. as this area has been heavily influenced by grime artists, for example Skepta, who is a renowned Grime legend. There are props also such as a skateboard Joey has, which is him reflecting his lifestyle through props in some aspects, The lighting throughout the video is mostly low key as it is a very aggressive atmosphere, this is mostly because the video is based in an outside area in the night time, b. There are also many close ups of the artist and jump cuts, which reflect his atmosphere as it is cutting to different locations. The sound used is non diegetic as the sound used will of been the official audio used from his mix-tape.
E) The genre of this music video denoted is Hip-Hop.
F) The target audience would most likely be teenagers and young adults as explicit language is used in some places which may be inappropriate for the younger generation. I think the target audience would also be 18 year olds, and older as this group are old enough to hear the bad language presented in some aspects. This age group, are also old enough to not be to influenced by the music, as hip-hop music, can impact certain people negatively. The NRS social grade C1 and E, as these people in certain aspects can relate to the struggle the artists appear to talk about, however, lower middle class may also enjoy listening to the music, as this range of people enjoy going to music festivals etc.
Denzel Curry - Zone 3
A) Purpose. The purpose of this music video is to promote the artist, his lifestyle etc. and also to entertain the audience watching the video, by showcasing a wide range of visuals and him as the artist throughout the video.
B) Form. The form of this audio visual is a music video as the video matches the audio ( Andrew Godwin 1999) . The Track name denoted is Zone 3, and is by the artist Denzel Curry.
C)The location set throughout this video is South florida which therefore means that their is a lot of hip hop style clothing connoted etc. as this area has been heavily influenced by grime artists, for example Rick-ross, who is a renowned Hip-Hop legend. There are props also such as a BMX bike, Denzel has, which is him reflecting snd connoting his lifestyle through props in some aspects, The lighting throughout the video is mostly low key as it is a very aggressive atmosphere, this is mostly because the video is based in an outside area in the night time, b. There are also many close ups of the artist and jump cuts, which connotes the atmosphere denoted as it is cutting to different locations. The sound used is non diegetic as the sound used will of been the official audio used from his mix-tape.
E) The genre of this music video denoted is Hip-Hop.
F) The target audience would most likely be teenagers and young adults as explicit language is used in some places which may be inappropriate for the younger generation. The NRS social grade C1 and E, as these people in certain aspects can relate to the struggle the artists appear to talk about, however, lower middle class may also enjoy listening to the music, as this range of people enjoy going to music festivals etc.
Denzel Curry - Knotty Head UK Remix Feat. AJ Tracey & Rick Ross
A) Purpose. The purpose of this music video is to promote the artist, his lifestyle etc. and also to entertain the audience watching the video, by showcasing a wide range of visuals and him as the artist throughout the video.
B) Form. The form of this audio visual is a music video as the video matches the audio ( Andrew Godwin 1999) . The Track name is Knotty Head, and is by the artist Denzel curry.
C)The location set throughout this video is West London which therefore means that there is a lot of grime style clothing etc which connotes the genre denoted as this area has been heavily influenced by grime artists, for example Stormzy and Wiley, who are renowned Grime legends. There are props used throughout the video which Aj Tracey has, as he appears to be holding stacks of money throughout the video which is him reflecting and connoting his lifestyle through props in some aspects, The lighting throughout the video is mostly low key as it is a very aggressive atmosphere denoted which connotes the aggression in the music. This is mostly because the video is based in an outside area in the night time, however their are some high key shots, as their are some shots of him performing at a show, which of course means artificial lighting was used. There are also many close ups of the artist and jump cuts, which reflect his atmosphere as it is cutting to different locations. The sound used is non diegetic as the sound used will of been the official audio used from his mix-tape.
E) The genre of this music video denoted is Grime.
F) The target audience would most likely be teenagers and young adults as explicit language is used in some places which may be inappropriate for the younger generation. The NRS social grade C1 and E, as these people in certain aspects can relate to the struggle the artists appear to talk about, however, lower middle class may also enjoy listening to the music, as this range of people enjoy going to music festivals etc.
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